September 12, 2016 admin

How we took an extreme sports retailer to the next level…

One of our most recent and exiting projects involved taking a small snowmobile riding clinic/gear shop from a Shopify only store to a wider internet market, setting them up on eBay and Amazon.

This store sells riding gear, as well as snowmobile parts & decals.

The first step we took was lining up their SKUs on Ebay & Amazon.

Inside ebay you’ll see this as the second field down. This needed to match their Amazon & Shopify store for everything to sync.

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We made the SKU something easy for the picker to identify the product with when sending it, in most cases we used the UPC, but often made a code in a structure of “Brand” + “Model” + “Color” + “Size” which is a really good strategy to run on when building SKUs.

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If you can, keep everything on a noticeable format so you can easily find products in your inventory, having skus that look like “98hhr-jhwegrer746” can make things crazy! We used manufacturer part numbers when possible, and UPC codes whenever we couldn’t find it or it didn’t exist.

 

Along the way, we had to submit an application to be approved in the Amazon Automotive & Powersports category, which was a short and easy process that we were able to help them navigate through.

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Amazon wants to make sure you are legit, and that you won’t sell counterfeit items on their marketplace. They also won’t let you in without at least a few product listings. This can be tricky and at some times slower than other times. In this case approval only took a few days!

 

Once we were approved, we were able to start listing some products in that category, which was not without some challenges.

One issue was that some of the products they needed to list had never been on Amazon before, and the images from the manufacturer were not Amazon compliant, so we had to make them compliant with some quick photo editing.

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The next challenge that came was that some of the image pictures were incorrect, and the worst we found was where another seller had put their name onto the photo images, and uploaded it to try and “grab” some extra advertising. This is very much against Amazon’s listing policies and makes all the other sellers look terrible.

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After submitting a case to Amazon, they changed the images over to the ones that we submitted, getting rid of the text and duplicate images, creating a clean and professional look.

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All in all, this company will be able to plug up an inventory sync system for it’s Ebay, Shopify & Amazon channels and start selling on a much wider online market.

 

 

 

 

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