How to Win the BuyBox on Amazon – 2016 eCommerce Tips

Winning the BuyBox is essential to gaining great success on Amazon. There are a number of factors you need to focus on, but I’ll break down the essentials in the video below and in this post here.

  1. Be competitive on pricing.
  2. Make sure you maintain seller performance standards (click link for metrics)
  3. Make sure you are fulfilling items as quickly as possible (use Amazon FBA)
  4. Have more inventory than your competition.

If you strive to do the best that you can in these 4 areas, you won’t go wrong and you will win more and more buy boxes over time. On high competition items, you can expect less and less sales the further down the “see more sellers” list you are. Getting to the top means providing great service to your customers, getting better deals and playing by Amazon’s rules.

 

If you like what I’ve talked about here, pick up my free ebook, or my training program.

Next Level Retail: A Practical Guide to Selling Online

Lots of brick and mortar store owners want to get their business online, but just don’t know where to start. In this book, i’ll give you the keys to a solid foundation when it comes to selling online.

The tips I give you in this book will allow you to scale your business to whatever size you want to go without restrictions. These concepts are proven and tested through years of my own work helping retail stores sell online.

How to get your physical retail business online

Ok, so you’re a small business owner and you own a physical retail store. People come in during business hours, they browse, they buy. It works, but what if you could do more?

What if I told you that with a very minimal investment you could reach hundreds of thousands of new customers, let them browse your catalog 24/7 and increase your sales by 100% or way more all within your existing store space. Every item in your store can be listed easily, all you have to do is put it up for sale, and keep track of how many their are.

It’s simple. Here’s what you need to know.

  1. You need an digital inventory system. Knowing where things are and how many you have is essential to being online. You may get away with it on paper, but you won’t trying to sell online. You’ll have to find the one that fits but a great solution I’ve worked with is Skuvault. It lets you keep track of where things are at, and even pushed your numbers up to eBay and Amazon.
  2. You’ll need an Amazon seller account, and an eBay account.

Once you get these accounts setup, you can go through your store item by item, log the quantity, and list the item with a price and some details, and you’re up and running already! You inventory system will sync the numbers out, and when things sell, just grab them from your store’s inventory location and ship them out.

It sounds easy, and you can be, but there are a ton of more advanced aspects to selling online, this starts you out at a basic level where you will see results easily. Don’t get discouraged if you don’t see results after listings 2-10 items. List your whole catalog. If you are a storefront with 200-1000 individual items you will see massive results.

This strategy will allow you to see immediate results without running into overselling issues.

If you want to get online, but don’t want to do the work yourself or need consulting assistance to get started, reach out to us!

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