Winning the BuyBox is essential to gaining great success on Amazon. There are a number of factors you need to focus on, but I’ll break down the essentials in the video below and in this post here.
- Be competitive on pricing.
- Make sure you maintain seller performance standards (click link for metrics)
- Make sure you are fulfilling items as quickly as possible (use Amazon FBA)
- Have more inventory than your competition.
If you strive to do the best that you can in these 4 areas, you won’t go wrong and you will win more and more buy boxes over time. On high competition items, you can expect less and less sales the further down the “see more sellers” list you are. Getting to the top means providing great service to your customers, getting better deals and playing by Amazon’s rules.