BOW is a fashion oriented ecommerce design with a slick and modern “square” design, with the ability to utilize lots of color.
The overall design works extremely well on mobile devices, and when I say “it works” I mean the style is more like that of an app. It’s style gives that square responsive feel like people love about apps, while also giving you the same functionality on a desktop.
The theme comes with all the built in features you need for a good ecommerce store. It has a wishlist, newsletter opt-in form, decent category pages, a blog and a nice checkout and cart page.
One minor issue with this theme is that you can’t click on the item picture to go to the listing, you have to either click the title, or click the magnifying glass within the picture. This is really just a bad call for usability. Customers expect to be able to click on the picture and go straight to the product listing. With that being said, when you hover over the product image, it turns grey and you can’t see it unless you stop hovering. Annoying at best.
On the product listings, one thing that it lacked was an area for a video review. Video reviews are everything, and more merchants should have a place to put their videos other than the description area.
The best thing about this theme were the buttons. There is so much buttonability that you can achieve with this theme, it’s just great. You can pack a ton of color into this theme and really make it something fun.
I think BOW would work best for a fashion designer that also retails online. If you checkout their demo of “HOME 4” you will see what I mean.
Anyways, you should check the theme out for yourself here. Also watch the video below for more. Thanks!