How we took an extreme sports retailer to the next level…

One of our most recent and exiting projects involved taking a small snowmobile riding clinic/gear shop from a Shopify only store to a wider internet market, setting them up on eBay and Amazon.

This store sells riding gear, as well as snowmobile parts & decals.

The first step we took was lining up their SKUs on Ebay & Amazon.

Inside ebay you’ll see this as the second field down. This needed to match their Amazon & Shopify store for everything to sync.

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We made the SKU something easy for the picker to identify the product with when sending it, in most cases we used the UPC, but often made a code in a structure of “Brand” + “Model” + “Color” + “Size” which is a really good strategy to run on when building SKUs.

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If you can, keep everything on a noticeable format so you can easily find products in your inventory, having skus that look like “98hhr-jhwegrer746” can make things crazy! We used manufacturer part numbers when possible, and UPC codes whenever we couldn’t find it or it didn’t exist.

 

Along the way, we had to submit an application to be approved in the Amazon Automotive & Powersports category, which was a short and easy process that we were able to help them navigate through.

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Amazon wants to make sure you are legit, and that you won’t sell counterfeit items on their marketplace. They also won’t let you in without at least a few product listings. This can be tricky and at some times slower than other times. In this case approval only took a few days!

 

Once we were approved, we were able to start listing some products in that category, which was not without some challenges.

One issue was that some of the products they needed to list had never been on Amazon before, and the images from the manufacturer were not Amazon compliant, so we had to make them compliant with some quick photo editing.

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The next challenge that came was that some of the image pictures were incorrect, and the worst we found was where another seller had put their name onto the photo images, and uploaded it to try and “grab” some extra advertising. This is very much against Amazon’s listing policies and makes all the other sellers look terrible.

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After submitting a case to Amazon, they changed the images over to the ones that we submitted, getting rid of the text and duplicate images, creating a clean and professional look.

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All in all, this company will be able to plug up an inventory sync system for it’s Ebay, Shopify & Amazon channels and start selling on a much wider online market.

 

 

 

 

How to get your physical retail business online

Ok, so you’re a small business owner and you own a physical retail store. People come in during business hours, they browse, they buy. It works, but what if you could do more?

What if I told you that with a very minimal investment you could reach hundreds of thousands of new customers, let them browse your catalog 24/7 and increase your sales by 100% or way more all within your existing store space. Every item in your store can be listed easily, all you have to do is put it up for sale, and keep track of how many their are.

It’s simple. Here’s what you need to know.

  1. You need an digital inventory system. Knowing where things are and how many you have is essential to being online. You may get away with it on paper, but you won’t trying to sell online. You’ll have to find the one that fits but a great solution I’ve worked with is Skuvault. It lets you keep track of where things are at, and even pushed your numbers up to eBay and Amazon.
  2. You’ll need an Amazon seller account, and an eBay account.

Once you get these accounts setup, you can go through your store item by item, log the quantity, and list the item with a price and some details, and you’re up and running already! You inventory system will sync the numbers out, and when things sell, just grab them from your store’s inventory location and ship them out.

It sounds easy, and you can be, but there are a ton of more advanced aspects to selling online, this starts you out at a basic level where you will see results easily. Don’t get discouraged if you don’t see results after listings 2-10 items. List your whole catalog. If you are a storefront with 200-1000 individual items you will see massive results.

This strategy will allow you to see immediate results without running into overselling issues.

If you want to get online, but don’t want to do the work yourself or need consulting assistance to get started, reach out to us!

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